Category Archives: Writing tips

Burying The Lead

What Happened? About fifteen or twenty years ago a dramatic change occurred in much of reporting. Hard opening paragraphs were replaced with soft. This approach now infects all manner of writing, in and out of journalism. That includes television and … Continue reading

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The Hunting of the Snark by Lewis Carroll

The only poem Lewis Carrol published that had an unhappy ending. Make no mistake, this is a happy and sometime joyous poems that revels in the English language. Some say this is the most extended example of nonsense poetry in … Continue reading

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The Pulitzer Prize And The State of Jefferson

Winning the Pulitzer was traditionally a career making event for a newspaper reporter. And a real point of pride for the newspaper that employed the writer. It used to be simple, you won the Pulitzer. There were four original awards … Continue reading

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Deeper Into SEO

Search engine optimization means producing high ranking web pages. Quality content isn’t enough, that content must employ a variety of techniques to get your client’s website on the first or second page of Google’s search results. A company might produce … Continue reading

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Quick Takes

The preview for episode four of “Picard” shows Patrick Stewart’s character saying, “One impossible thing at a time.” No. Better, “One miracle at a time.” Which reminded me of what of a rarely said but accepted motto for our group … Continue reading

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Who Are We Writing For?

Who Are We Writing For? OR For Whom are We Writing?¬† (I can’t decide which title is grammatically correct) Who am I writing for? ¬†That is the most important question to answer before writing for publication. The final answer, though, … Continue reading

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Reporting Will Change You

I never talked to strangers until five years ago when I did some newspaper reporting.(internal link) That changed me. I was forced to ask questions, the best I could think of. Turns out that nearly everybody is interesting if you … Continue reading

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Another Revising Example

Before: In certain cases, an existing Texas child custody order may need to be modified by a court after custody has been initially determined. This means you can request a court to modify a custody order when a new and … Continue reading

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Shun “tion” in Revising

I recently worked on this paragraph from one of our writers. Mentioning the state name repeatedly is for SEO purposes. Original “Assets and debts division is frequently a major point of contention for divorcing couples in Arkansas. As a rule, … Continue reading

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Thoughts on Learning Video

I’m learning about video after putting it away years ago. In 2014 I produced this video which has now gathered over 118,000 views. 185 thumbs up, 36 thumbs down. Haters going to hate. Video was so time consuming that I … Continue reading

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