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Modern Art Deco?

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Modern Art Deco?

In my last post I looked at some watches ascribed to modern Bauhaus design. (internal link) Which got me to thinking. Are there any watches inspired by Art Deco? A few seem possible.

This is another NOMOS, the same company producing a Bauhaus design that we saw in my last post. This didn’t seem like Deco to me at first but the more I look at it, the more it seems. This is the NOMOS Glashütte Lambda Weißgold. An enthusiastic reviewer says, “This is most probably my favourite watch of the minimalist series, albeit the most expensive. NOMOS are renowned and well recognised as a brand that does things a bit different, but still produce pieces that are well designed movement wise. The Lambda Weißgold takes inspiration from modern art-deco, and combines that with minimalist chic. CHF14,800


Panerai. This lands solidly in the Deco camp. “The dial of a pendulum clock displayed on the first floor of Panerai’s Florentine shop on the Piazza San Giovanni is re-created in two distinct dial versions, both in 47-mm cases made of polished stainless steel – ivory (Ref. PAM00791) and black (PAM00790). Both retro-look dials are notable for their large, Art Deco hour numerals; peripheral railway minute track and additional interior ring; and lacquered, spear-shaped hour and minute hands, a style used for the first time on a Panerai wristwatch. Price for both models: $9,200.”

A Bradley. This hits the mark, employing a sculptural element that good Art Deco pieces had. Note the ball that marks the time. I think this is very well done. “Modern design meets timeless character in the Bradley Classic. We pair the iconic, minimalist face of the Bradley timepiece with a tried-and-true Italian leather band.” $285

I lost the name and information for this modern watch. The radiating sun has a nice deco-like feel.

For future discussion. This is the Capitol Bank of Commerce Center in downtown Sacramento, California. I used to work around the building. Back in the 1980s there was a movement called The New Ornamentalism of which this was part. It always struck me as deco influenced. I don’t know what happened to the New Ornamentalism but I will do some reading.

Update: I have read up on New Ornamentalism. Click here to go there. (internal link)

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By thomasfarley01

Business writer and graphic arts gadfly.

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