Should You Market Yourself As A Niche Writer?

Is there any advantage in selling your writing by specialty? In other words, instead of advertising yourself as a freelance writer, would it be better to emphasize the work you do best or most often?

As an example, my biggest income stream comes from blogging for trial lawyers. I do this through my Vancouver employer. Mostly, I write posts about traffic accidents. But I don’t pursue similar work. Should I? Since websites are so cheap these days, should I have a website dedicated to my writing in that space?

Another example. I recently got a second assignment from a respected outdoor magazine. This will be my seventh article in two years about the outdoors. Five articles were for Rock&Gem. There I covered rocks and minerals. Now I am writing about wildlife. Again, would it profit me to set up a small website to highlight outdoor writing?

One would always have to have a general freelancer website. Just recently, for Catalogs.com, I completed articles on restoring Mustangs, Buick Regals, and BMWs. No, I am not a mechanic. I also did an article on taking care of custom car covers and one on how to make bedrooms safer for the elderly or the infirm. I’m glad I could write those articles but collectively, none of those topics has a focus.

There are many reasons to specialize and on the net you can find arguments for doing so.  One writer mentions less competition. Read what she says:

“On the other hand, if you have a freelance writing niche like wedding industry blogging, or copywriting for commodity businesses, or ghostwriting for business executives, or home decor writer and you tailor your site accordingly, you’ll have a much, much better chance of ranking on the first page of search results because there are will be far fewer good sites on the internet to compete with yours.”

http://themomgoals.com/finding-niche-freelance-writer/

I don’t like the idea of making my life more complicated by adding more websites and business cards. Perhaps I should rearrange this existing website to have separate pages or chapters to highlight different areas. What do you think? I am just thinking aloud but I find the arguments for specializing compelling.

 

About thomasfarley01

Freelance writer who specializes in history, technology, and human interest stories.
This entry was posted in Thoughts on writing, Uncategorized, Writing tips. Bookmark the permalink.

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